A TV commercial produced by Zorba group for the Canadian brand of cough syrup Benilyn. I was in charge of 2 shots that explained that:
- The product is ivy based
- It clears the lungs of mucus
- The product is ivy based
- It clears the lungs of mucus
![](https://cdn.myportfolio.com/376b6cf1-336a-4782-a03e-44c6cfa0eb7a/c42f4906-8e07-4d91-b1e5-63d2b250c849_rw_1920.jpg?h=42b7ca5c5abff33cacd8d82da9a2fcc9)
![](https://cdn.myportfolio.com/376b6cf1-336a-4782-a03e-44c6cfa0eb7a/f0243102-c53f-4239-a3f8-9890dd5a8126_rw_1920.jpg?h=5ed187438240317490c8b4a0e685c9fb)
↑ A few sample of the art direction board.
Rendering a stylized yet believable lung needed a few iterations. The bronchi couldn't be modeled in 3D space like the real thing: the glass look did not allow it. I went for a 2D/3D curve approach instead of a procedural one.