A TV commercial produced by Zorba group for the Canadian brand of cough syrup Benilyn. I was in charge of 2 shots that explained that: 
- The product is ivy based
- It clears the lungs of mucus
↑ A few sample of the art direction board.
Rendering a stylized yet believable lung needed a few iterations. The bronchi couldn't be modeled in 3D space like the real thing:  the glass look did not allow it. I went for a 2D/3D curve approach instead of a procedural one.
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